A great website drives engagement with a call to action, which is a clear and direct suggestion that the visitor do something. The best calls to action offer to trade useful information or tools for the visitor’s future attention. Fat Cow’s Marketing Services packages can help you set up a boldly designed presentation. But you’ll […]

We’ve all dealt with a website that has a million menus and submenus with no clear sense of organization. It’s the last thing you want to do to your own site’s visitors, so it’s important to know how to simplify your design navigation. Usability is so important for web design, and it starts with making […]

If your small business has a website, then the “About” page is a critical component that shouldn’t be overlooked. If you’re like many business owners, you’re probably so focused on the design of your site that you don’t see the importance of the “About” page. You may even view it as an afterthought, forgetting the […]

The “world wide web” wasn’t called that by accident. It’s an interconnected group of pages, pointing at other pages via links. Links, especially inbound links from other sites to yours, play a large role in how search engines rank you in their results. This means that even if your usability is perfect, and your site […]

Your website is the first contact your customers have with your brand. Your brand strategy should focus on consistency and simplicity, coupled with some give and take. Coordinate your web design and your brand by letting the style of your web design inform your branding elsewhere. Here are some ideas: Worth A Thousand Words If […]

We’re no longer shopping by walking the aisles and lining up at a register. Instead we’re shopping through our mobile devices. Mobile e-commerce increased by 81% in 2012, bringing in $25 billion. As we look to the web design trends for the rest of the year, it’s more important than ever to think about how […]

Whether you’re creating a new site or iterating on one that already exists, web design is an ongoing process. But you’ve got to start some time. Here’s why summer is the best time to start on web design. Getting Some Fresh Air The number one reason why summer is the best time to start on web design is […]

It’s important to learn how to understand plugins in web design. There are many options and a variety of platforms that let you add functionality easily through built-in search-and-install tools. Other platforms require you to paste some code directly in your site’s theme. The code that’s added to a website allows you to do certain […]

It’s important to understand how to target your audience through web design. It could be that thinking of it as merely a tool is missing the point. Many advances start as a tool, but then either trigger adaptation of processes and workflows – or fade away into irrelevance. One or two employees or stakeholders will mention in […]

Using visuals as the gravitational center of your web design is a great way to design a website for your digital product. When you target your audience through visually stunning web design, you can reverse-engineer how your product or service is perceived. After all, visuals are one of the top five traits of good web […]