The “world wide web” wasn’t called that by accident. It’s an interconnected group of pages, pointing at other pages via links. Links, especially inbound links from other sites to yours, play a large role in how search engines rank you in their results. This means that even if your usability is perfect, and your site […]

Your website is the first contact your customers have with your brand. Your brand strategy should focus on consistency and simplicity, coupled with some give and take. Coordinate your web design and your brand by letting the style of your web design inform your branding elsewhere. Here are some ideas: Worth A Thousand Words If […]

We’re no longer shopping by walking the aisles and lining up at a register. Instead we’re shopping through our mobile devices. Mobile e-commerce increased by 81% in 2012, bringing in $25 billion. As we look to the web design trends for the rest of the year, it’s more important than ever to think about how […]

Whether you’re creating a new site or iterating on one that already exists, web design is an ongoing process. But you’ve got to start some time. Here’s why summer is the best time to start on web design. Getting Some Fresh Air The number one reason why summer is the best time to start on web design is […]

It seems like a slam-dunk: show your competitor’s pricing and feature set besides your lower pricing and more robust feature set. Any viewer will see they should go with your product, right? Wrong. The missing link between that marketing approach and a successful one is paying attention to what emotional branding can do for your business. […]

It’s important to learn how to understand plugins in web design. There are many options and a variety of platforms that let you add functionality easily through built-in search-and-install tools. Other platforms require you to paste some code directly in your site’s theme. The code that’s added to a website allows you to do certain […]

It’s important to understand how to target your audience through web design. It could be that thinking of it as merely a tool is missing the point. Many advances start as a tool, but then either trigger adaptation of processes and workflows – or fade away into irrelevance. One or two employees or stakeholders will mention in […]