Archive for the ‘Marketing’ Category


Install and Manage goMobi with FatCow

July 15th, 2015

These days desktop computers have big, beautiful high resolution displays. This allows for equally big, beautiful websites with high quality images and even things like full-screen slideshows and background videos. It’s a web designer’s dream. Now picture using a high resolution website on a smartphone-sized display. The text is unbearably tiny, buttons are impossible to […]

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How to Stay in the Know with FatCow

May 1st, 2015

FatCow customers can rest easy knowing we work hard to keep their websites running on well-maintained servers. They are powerful machines, and we’re good at what we do. But problems happen. That’s why we have a robust Support Center. But there are some more proactive ways for you to keep informed about what’s going on […]

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The Basics of SEO

January 2nd, 2015

Everyone who markets products or services online has heard of search engine optimization. It’s one of the most important aspects of any website, that’s why we provide our own SEO services. But whether or not you hire us to do your SEO, you need to know the basics about what it is and how it […]

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Use Google Apps with FatCow

November 12th, 2014

Google Apps for Business is a comprehensive suite of office software, and you can integrate it with your FatCow account. It includes email, calendars, storage and more. Here’s how to get a Google Apps account set up, as well as how to connect it to your FatCow account: You can check out the Google Apps site […]

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Monetize Your Website with FatCow’s Affiliate Program

September 15th, 2014

Affiliate programs are not the most exciting topic in the world. That’s why we tried to lighten things up by naming ours the “Moo Money Affiliate Program.” That may not be enough to make the sign-up process fun. But keep in mind these programs are meant to help you make some extra money. And that’s always fun. This article […]

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5 Calls to Action to Use on Your Website

July 16th, 2014

A great website drives engagement with a call to action, which is a clear and direct suggestion that the visitor do something. The best calls to action offer to trade useful information or tools for the visitor’s future attention. Fat Cow’s Marketing Services packages can help you set up a boldly designed presentation. But you’ll […]

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Changes In Google Authorship Faces

July 14th, 2014

Authorship Faces will no longer appear in search results for logged out users. This used to be a great way to connect your face or your business brand to search results. But it’s not the end of the world. What We Lose Along With Authorship Faces Prior to the June changes, your Google+ profile photo […]

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How Long Should it Take to Get a Good Logo?

July 11th, 2014

A good logo has to convey your company values, your product’s purpose and a recognizable image. That’s a tall order, and most companies will want to seek a designer with…design experience. Any designer with experience will be able to answer how long it should take to get a good logo. But it helps to be […]

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Integrating Your Brand into Your Web Design

June 28th, 2014

Your website is the first contact your customers have with your brand. Your brand strategy should focus on consistency and simplicity, coupled with some give and take. Coordinate your web design and your brand by letting the style of your web design inform your branding elsewhere. Here are some ideas: Worth A Thousand Words If […]

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Emotional Branding and Your Business

June 18th, 2014

It seems like a slam-dunk: show your competitor’s pricing and feature set besides your lower pricing and more robust feature set. Any viewer will see they should go with your product, right? Wrong. The missing link between that marketing approach and a successful one is paying attention to what emotional branding can do for your business. […]

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