A great website drives engagement with a call to action, which is a clear and direct suggestion that the visitor do something. The best calls to action offer to trade useful information or tools for the visitor’s future attention. Fat Cow’s Marketing Services packages can help you set up a boldly designed presentation. But you’ll […]

Authorship Faces will no longer appear in search results for logged out users. This used to be a great way to connect your face or your business brand to search results. But it’s not the end of the world. What We Lose Along With Authorship Faces Prior to the June changes, your Google+ profile photo […]

A good logo has to convey your company values, your product’s purpose and a recognizable image. That’s a tall order, and most companies will want to seek a designer with…design experience. Any designer with experience will be able to answer how long it should take to get a good logo. But it helps to be […]

Google+ is a relatively young social network, first opening its doors in 2011. But it already has 300 million users. And while that doesn’t compare to Facebook’s numbers, it’s more than Twitter. And it’s a sign of why you’ll want to incorporate branding into your Google+ page to help your business grow. The right approach with Google+ […]

Your website is the first contact your customers have with your brand. Your brand strategy should focus on consistency and simplicity, coupled with some give and take. Coordinate your web design and your brand by letting the style of your web design inform your branding elsewhere. Here are some ideas: Worth A Thousand Words If […]

We’re no longer shopping by walking the aisles and lining up at a register. Instead we’re shopping through our mobile devices. Mobile e-commerce increased by 81% in 2012, bringing in $25 billion. As we look to the web design trends for the rest of the year, it’s more important than ever to think about how […]

It seems like a slam-dunk: show your competitor’s pricing and feature set besides your lower pricing and more robust feature set. Any viewer will see they should go with your product, right? Wrong. The missing link between that marketing approach and a successful one is paying attention to what emotional branding can do for your business. […]