The importance of Google+ for your business

By Jen Merry
March 30, 2013

Like a lot of people, I got my personal Google+ account when it first launched and was by invite only. I immediately added to my circles a handful of my friends who were also excited about trying this new social media outlet. However, the initial buzz soon faded, and I stopped logging in as frequently. I thought to myself, why would I need Google+ when I already spend way too much time on Facebook and Twitter? And how many different places do I want to visit to read what my friend cooked for dinner that night?

Thus begs the question – why should we invest our time in Google+ for our business? Here are two good reasons. The first is that Google+ has shown huge growth recently and should be taken seriously as a major social media channel. In fact, Google+ was ranked as the 2nd largest social media channel (behind Facebook) at the end of 2012 with 343 million users. Those numbers suggest a lot of potential views for your website. If you’re an early adopter of using Google+ to help increase your business’ social media exposure in front of this vast number of untapped users, then you’ll be one step ahead of your competition.

Second, using Google+ can be beneficial for your brand’s Search Engine Optimization (SEO) efforts. SEO involves using keywords and other strategies to increase your site’s ranking in search results. Obviously, Google+ is owned by Google. So how can you convince Google that your business should rank highly in their search engine results? You can start by being an active user on their social media platform. Show Google that your site is appealing to a wide audience of visitors by building up your follower base with regular posts, updates, and other related activity. In turn, Google’s search algorithms will improve the reputation of your site as a credible business for customers who are searching the web for your products or services.

Once you create a business page on Google+, you’ll want to get your site verified. In doing so, you’re telling Google that the Google+ page that you created for your business is the “official” page for your website. Once verified, your Google+ account will display a little checkmark in a circle next to your logo.

Verified by Google

To start the verification process for your Google+ page, you have to enter a snippet of code onto your webpage that tells your customers to “follow you on Google+.” This is called the rel= “publisher” link. Just add the following HTML code on your homepage, making sure that you don’t forget to replace the [yourpageID] part with your actual Google+ page address:

<a href=”https://plus.google.com/[yourpageID]” rel=”publisher”>Find us on Google+</a>

When adding the rel= “publisher” link for Google+, it’s a good idea to add links for your customers to follow you on Twitter and Facebook as well!

The final step is to fill out the rest of your Google+ page’s profile information. It’s very important during this process to double-check that you have listed your website address in this section!
If you have difficulty following any of these steps, you can look for more answers using Google’s official guide for verifying a Google+ page, which is available at the following link:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844

Note that since these are directly from Google, they are subject to change at any time.
Once your Google+ business page has been verified, whenever you search for your company on Google from that point on, a box will show up on the right showing the most recent post from your Google+ page:

Google results for FatCow

There is no official statement from Google that having an active Google+ page for your business will improve your natural search rankings, but it still does makes a lot of sense, especially when considering the growth rates that Google+ has been showing as of late. Have you created a Google+ page for your business yet? Post a link to your page in the comments!

This entry was posted on Saturday, March 30th, 2013 at 3:44 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

84 Responses to “The importance of Google+ for your business”

  1. The Moo Says:

    Correy Wright

    I found a great…

  2. Read Says:

    Read

    Awesome Web-site, Stick to the fantastic job. Thank you.

  3. phone verified account Says:

    phone verified account

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  4. no hands seo Says:

    no hands seo

    […]The Moo's News » Blog Archive » The importance of Google+ for your business[…]

  5. sRupeSdJ Says:

    sRupeSdJ

    The Moo’s News » Blog Archive » The importance of Google for your business

  6. Blue Coaster33 Says:

    The Absent Game

    Among me and my husband we have owned additional MP3 gamers through the years than I can count, which includes Sansas, iRivers, iPods (common & touch), the Ibiza Rhapsody, etc. But, the last few ages I’ve settled down to one line of players.

  7. watch movies online free Says:

    Woman of Alien

    Best function you’ve got done, this web site is admittedly amazing with amazing details. Time is God’s method of retaining anything from happening directly.

  8. free movie downloads Says:

    The Absent Game

    Between me and my husband we’ve owned additional MP3 gamers over time than I can count, like Sansas, iRivers, iPods (common & touch), the Ibiza Rhapsody, etc. But, the last few a long time I’ve settled down to one line of players.

  9. look at here now Says:

    Websites worth visiting

    […]here are some links to sites that we link to because we think they are worth visiting[…]…

  10. http://aboutnewyorkseo.livejournal.com/2019.html Says:

    Sources

    […]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[…]…

  11. govtjobs.com Says:

    govtjobs.com

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  12. take a closer look Says:

    Read was interesting, stay in touch…

    […]please visit the sites we follow, including this one, as it represents our picks from the web[…]…

  13. Sarkari Naukri saharanpur Says:

    Sarkari Naukri saharanpur

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  14. ohio government jobs Says:

    ohio government jobs

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  15. sarkari naukri recruitment Says:

    sarkari naukri recruitment

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  16. naples real estate market Says:

    Related…

    […]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[…]…

  17. Roped breezy sees tear up Says:

    Thorn of Girl

    Superb information might be identified on this net website.

  18. Sarkari Naukri Says:

    Sarkari Naukri

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  19. federal govt jobs Says:

    federal govt jobs

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  20. govt job alert Says:

    govt job alert

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  21. Naukri.Com-Search Jobs In Chennai Says:

    Naukri.Com-Search Jobs In Chennai

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  22. best DIRECTV deals Says:

    The Silent Shard

    This may in all probability be very beneficial for a few of one’s job opportunities I decide to never only with my blog but

  23. sarkari naukri videos Says:

    sarkari naukri videos

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  24. government jobs in california Says:

    government jobs in california

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  25. car parking Says:

    The Birch of the Shadow

    I believe there may perhaps become a several duplicates, but an exceedingly helpful listing! I’ve tweeted this. Numerous thanks for sharing!

  26. lan penge nu uden sikkerhed Says:

    The Silent Shard

    This may probably be really useful for many of your respective work opportunities I plan to really don’t only with my weblog but

  27. govt jobs in current jan 2013 Says:

    govt jobs in current jan 2013

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  28. usa government jobs Says:

    usa government jobs

    The Moo’s News » Blog Archive » The importance of Google+ for your business

  29. laan penge nu Says:

    The Ships’s Voyages

    I think technological innovation just can make it worse. Now there is a channel to never ever care, now there will not be a chance for them to discover.

  30. fue.mobi Says:

    The Ships’s Voyages

    I feel technology just can make it even worse. Now there is a channel to in no way treatment, now there would not become a possibility for them to find.

  31. water ionizer machine Says:

    The Birch of the Shadow

    I think there could be a number of duplicates, but an exceedingly helpful checklist! I have tweeted this. Quite a few thanks for sharing!

  32. YouTube favorites kopen Says:

    Healing’s Dragon

    to find troubles to improve my web-site!I suppose its okay for making usage of a handful of within your ideas!!

  33. parking Says:

    The Birch of the Shadow

    I think there may well be considered a few duplicates, but an exceedingly helpful list! I have tweeted this. Several thanks for sharing!

  34. bottled alkaline water Says:

    Souls in the Waves

    Fantastic Morning, I just stopped in to go to your internet site and considered I would say I liked myself.

  35. here Says:

    Websites we think you should visit

    […]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[…]…

  36. url Says:

    Cool sites

    […]we came across a cool site that you might enjoy. Take a look if you want[…]…

  37. you could check here Says:

    Blogs ou should be reading

    […]Here is a Great Blog You Might Find Interesting that we Encourage You[…]…

  38. read full report Says:

    Superb website

    […]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[…]…

  39. on-page seo Says:

    on-page seo

    […]The Moo's News » Blog Archive » The importance of Google+ for your business[…]

  40. electrical jobs in ireland ie Says:

    Woman of Alien

    Excellent operate you may have done, this page is absolutely interesting with fantastic facts. Time is God’s method of preserving almost everything from happening at the same time.

  41. understanding Says:

    Souls in the Waves

    Good Morning, I just stopped in to visit your web site and assumed I would say I liked myself.

  42. dig this Says:

    Websites worth visiting

    […]here are some links to sites that we link to because we think they are worth visiting[…]…

  43. Fahrzeugaufbereitung in Basel Says:

    Superb website

    […]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[…]…

  44. c & i locksmiths Says:

    Healing’s Dragon

    to search out problems to improve my web site!I suppose its ok to produce usage of a few of the concepts!!

  45. more help Says:

    Thorn of Girl

    Great info is usually observed on this online web site.

  46. this content Says:

    Great website

    […]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[…]…

  47. http://7i9.pl/budowlane,narzedzia­budowlane/k/104497 Says:

    Websites you should visit

    […]below you’ll find the link to some sites that we think you should visit[…]…

  48. cungslxarecmfejnrfgf Says:

    Title

    […]always a major fan of linking to bloggers that I like but really don’t get a good deal of link appreciate from[…]

  49. crgfsynlxfsnrfgsxkhjkh Says:

    Title

    […]usually posts some quite interesting stuff like this. If you are new to this site[…]

  50. click reference Says:

    Whispering Misty

    So sorry you can miss the workshop!

  51. b6rx5r6bbjhvtsdhgfsdf Says:

    Title

    […]the time to study or pay a visit to the subject material or internet sites we’ve linked to beneath the[…]

  52. plumber joe Says:

    Whispering Misty

    So sorry you will miss the workshop!

  53. notebooki używane Says:

    Related…

    […]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[…]…

  54. fafitsake Says:

    Websites we think you should visit

    […]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[…]…

  55. The Moo Says:

    agen casino

    I found a great…

  56. http://pomysloweprezenty.weebly.com/ Says:

    Blogs ou should be reading

    […]Here is a Great Blog You Might Find Interesting that we Encourage You[…]…

  57. house blue Says:

    Whispering Misty

    So sorry you can pass up the workshop!

  58. titanium backup pro crack Says:

    Hay admin so nice post i have visited your site consistently so great..

  59. 6 figure electrician jobs Says:

    Third Flower

    My wife and that i have already been now delighted that Albert could execute his scientific studies due to the concepts he had by means of your web page. It truly is now and again perplexing to just normally be gifting away actions which lots of people…

  60. HD Coloring Pages Says:

    Whispering Misty

    So sorry you will skip the workshop!

  61. Be your own boss Says:

    Be your own boss

    […]The Moo's News » Blog Archive » The importance of Google+ for your business[…]

  62. The Moo Says:

    bandar bola

    I found a great…

  63. qwejkfdbvsdmgnscdnsgfg Says:

    Title

    […]although websites we backlink to beneath are considerably not connected to ours, we really feel they may be basically really worth a go as a result of, so have a look[…]

  64. The Moo Says:

    agen ceme

    I found a great…

  65. The Moo Says:

    agen poker

    page-description

  66. check this Says:

    You should check this out

    […] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well […]…

  67. look at more info Says:

    Awesome website

    […]the time to read or visit the content or sites we have linked to below the[…]…

  68. Ãèäðîôîáèçàòîð Says:

    Ñòðîèòåëüíûå ìàòåðèàëû

    Îòëè÷íûé áëîã è ðåêîìåíäóþ ñàéò

  69. smotretonline2015 Says:

    Ñìîòðåòü îíëàéí

    BEST BLOG VIDEO

  70. The Moo Says:

    hosting indonesia

    I found a great…

  71. The Moo Says:

    comment pirater un compte facebook

    I found a great…

  72. Âèäåî îíëàéí Says:

    ñìîòðåòü îíëàéí

    ñìîòðåòü îíëàéí

  73. water ionizer payment plan Says:

    Third Flower

    My spouse and that i are now delighted that Albert could carry out his scientific tests as a result of the suggestions he had via your website. It really is every now and then perplexing to only usually be freely giving methods which some people might…

  74. alkaline water Says:

    Woman of Alien

    Fantastic do the job you’ve performed, this great site is actually awesome with excellent data. Time is God’s method of preserving every little thing from taking place simultaneously.

  75. water ionizer Says:

    The Slave of the Husband

    In search of in advance to studying further from you afterward!…

  76. read more Says:

    Souls in the Waves

    Excellent Early morning, I just stopped in to visit your internet site and considered I’d say I appreciated myself.

  77. alkaline water Says:

    Souls in the Waves

    Great Morning, I just stopped in to go to your internet site and imagined I would say I appreciated myself.

  78. http://makemoney.camkingz.com/ Says:

    Whispering Misty

    So sorry you may skip the workshop!

  79. http://webkingz.camkingz.com/ Says:

    The Silent Shard

    This can probably be really beneficial for many within your job opportunities I plan to really don’t only with my weblog but

  80. see Says:

    The Silent Shard

    This could most likely be rather practical for some of the work I decide to do not only with my website but

  81. read more Says:

    The Birch of the Shadow

    I feel there may possibly be a several duplicates, but an exceedingly handy listing! I have tweeted this. Quite a few thanks for sharing!

  82. The Moo Says:

    agen poker

    I found a great…

  83. victoriajam Says:

    victoriajam.ru

    victoriajam.ru

  84. aran.com.ua Says:

    Ñòðîèòåëüíûå ìàòåðèàëû

    Ñòðîèòåëüíûå ìàòåðèàëû

Leave a Reply